The Best or Nothing
The Best or Nothing
The Best or Nothing
Client
Corporate (Capgemini)
Services
Ui/UX, Visual Strategy
Year
2020-2022
About
A Premium car brand that is known for its high quality, performance, and safety. The company's logo is a three-pointed star that represents the company's commitment to land, sea, and air travel.
Innovation can lead to new and exciting features in vehicles, this project brought the idea to ensure that the vehicles are easy to use and understand, so that drivers could safely and effectively drive & diagnose problems with their vehicles.
About
A Premium car brand that is known for its high quality, performance, and safety. The company's logo is a three-pointed star that represents the company's commitment to land, sea, and air travel.
Innovation can lead to new and exciting features in vehicles, this project brought the idea to ensure that the vehicles are easy to use and understand, so that drivers could safely and effectively drive & diagnose problems with their vehicles.
About
A Premium car brand that is known for its high quality, performance, and safety. The company's logo is a three-pointed star that represents the company's commitment to land, sea, and air travel.
Innovation can lead to new and exciting features in vehicles, this project brought the idea to ensure that the vehicles are easy to use and understand, so that drivers could safely and effectively drive & diagnose problems with their vehicles.
About
A Premium car brand that is known for its high quality, performance, and safety. The company's logo is a three-pointed star that represents the company's commitment to land, sea, and air travel.
Innovation can lead to new and exciting features in vehicles, this project brought the idea to ensure that the vehicles are easy to use and understand, so that drivers could safely and effectively drive & diagnose problems with their vehicles.
Icon exploration for Guide
Guide is an online manual for owners of a premium four wheeler.
Icon exploration for Guide
Guide is an online manual for owners of a premium four wheeler.
Icon exploration for Guide
Guide is an online manual for owners of a premium four wheeler.
User Persona
User Persona
Name: Richa
Age: 35
Occupation: Project Manager
Location: Bangalore, India
Name: Richa
Age: 35
Occupation: Project Manager
Location: Bangalore, India
Additional details:
Richa is a single mother with two young children.
She works long hours and doesn't have a lot of free time.
She is a responsible and conscious driver.
Additional details:
Richa is a single mother with two young children.
She works long hours and doesn't have a lot of free time.
She is a responsible and conscious driver.
User Persona
Name: Richa
Age: 35
Occupation: Project Manager
Location: Bangalore, India
Additional details:
Richa is a single mother with two young children.
She works long hours and doesn't have a lot of free time.
She is a responsible and conscious driver.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
Empathy Map
Empathy Map
What they say
"I need to get my car reviewed, but I don't have time to go to the mechanic."
"I don't want to wait until something goes wrong before getting my car reviewed."
What they do
Searches online for car repair shops.
Calls different mechanics to get quotes.
Compares prices and reviews.
Schedules an appointment.
What they think
"I'm stressed about getting my car fixed."
"I'm worried about the cost of repairs."
"I don't want to have to take time off work to get my car fixed."
What they feel
Anxious
Concerned
Frustrated
Time pressure
Empathy Map
What they say
"I need to get my car reviewed, but I don't have time to go to the mechanic."
"I don't want to wait until something goes wrong before getting my car reviewed."
What they do
Searches online for car repair shops.
Calls different mechanics to get quotes.
Compares prices and reviews.
Schedules an appointment.
What they think
"I'm stressed about getting my car fixed."
"I'm worried about the cost of repairs."
"I don't want to have to take time off work to get my car fixed."
What they feel
Anxious
Concerned
Frustrated
Time pressure
Empathy Map
What they say
"I need to get my car reviewed, but I don't have time to go to the mechanic."
"I don't want to wait until something goes wrong before getting my car reviewed."
What they say
Searches online for car repair shops.
Calls different mechanics to get quotes.
Compares prices and reviews.
Schedules an appointment.
What they think
"I'm stressed about getting my car fixed."
"I'm worried about the cost of repairs."
"I don't want to have to take time off work to get my car fixed."
What they feel
Anxious
Concerned
Frustrsated
Time pressure
Journey Map
Journey Map
User Flow
User Flow
Login
Add Car
Start Car
Record
Help
Prototype
Prototype
User Flow
Login
Add Car
Start Car
Record
Help
Prototype
User Flow
Login
Add Car
Start Car
Record
Help
Prototype
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
- Pain PointsGoals1. Her car has been making some noises since it was delivered by movers & packers.2. She doesn't want to wait until something goes wrong before getting the car reviewed.
- FrustrationGoals1. Doesn't have a lot of free time.2. Doesn't know where to take her car to get it reviewed.3. Doesn't want to wait in long lines.
- MotivationGoals1. Wants to be a safe and responsible driver.2. Find a convenient way to get her car reviewed.3. Values her time.
- GoalsGoals1. Keep her car in good condition.2. Find a convenient way to get her car reviewed.3. Save time.
Thankyou
Thankyou
This project was done with and under the guidance of Arthy RB.
This project was done with and under the guidance of Arthy RB.
I believe science of visual communication is a powerful tool for persuasion.
The science of visual communication is a powerful tool for persuasion.
Let's brew & blend some History with Science and Intellect with Intuition?
All rights reserved. Sonika Yadav.
I believe science of visual communication is a powerful tool for persuasion.
The science of visual communication is a powerful tool for persuasion.
Let's brew & blend some History with Science and Intellect with Intuition?
All rights reserved. Sonika Yadav.
I believe science of visual communication is a powerful tool for persuasion.
The science of visual communication is a powerful tool for persuasion.
Let's brew & blend some History with Science and Intellect with Intuition?
All rights reserved. Sonika Yadav.