The Best or Nothing

Client

Corporate (Capgemini)
Services

Ui/UX, Visual Strategy
Year

2020-2022
About

A Premium car brand that is known for its high quality, performance, and safety. The company's logo is a three-pointed star that represents the company's commitment to land, sea, and air travel.

Innovation can lead to new and exciting features in vehicles, this project brought the idea to ensure that the vehicles are easy to use and understand, so that drivers could safely and effectively drive & diagnose problems with their vehicles.
Icon exploration for Guide
Guide is an online manual for
owners of a premium four
wheeler.

User Persona

Name: Richa

Age: 35

Occupation: Project Manager

Location: Bangalore, India

Additional details:

  1. Richa is a single mother with two young children.

  2. She works long hours and doesn't have a lot of free time.

  3. She is a responsible and conscious driver.

  • Pain Points
    Goals
    1. Her car has been makingsome noises since it wasdelivered by movers & packers.
    2. She doesn't want to wait untilsomething goes wrong beforegetting the car reviewed.
  • Frustration
    Goals
    1. Doesn't have a lot of freetime.
    2. Doesn't know where to takeher car to get it reviewed.
    3. Doesn't want to wait in longlines.
  • Motivation
    Goals
    1. Wants to be a safe andresponsible driver.
    2. Find a convenient way to gether car reviewed.
    3. Values her time.
  • Goals
    Goals
    1. Keep her car in goodcondition.
    2. Find a convenient way to gether car reviewed.
    3. Save time.

Empathy Map

What they say

"I need to get my car reviewed, but I don't have time to go to the mechanic."

"I don't want to wait until something goes wrong before getting my car reviewed."

What they do

Searches online for car repair shops.

Calls different mechanics to get quotes.

Compares prices and reviews.

Schedules an appointment.

What they think

"I'm stressed about getting my car fixed."

"I'm worried about the cost of repairs."

"I don't want to have to take time off work to get my car fixed."

What they feel

Anxious

Concerned

Frustrated

Time pressure

Journey Map

User Flow

Login

Add Car

Start Car

Record

Help

Prototype

Linear Background

Thankyou

This project was done with and under the guidance of Arthy RB.

  • I believe science of visual communication is a powerful tool for persuasion.

    The science of visual communication is a powerful tool for persuasion.

All rights reserved. Sonika Yadav.